We are now offering our limitless swimcaps which can be printed with UNLIMITED colours up to the seam and rim of each cap. Find out more here

Search all of our community content

/ Privacy Policy

Privacy Policy

  1. Who we are and how you can contact us

“Swimcap.com” (referred to in this policy as “we”, “us” or “our”) is a trading name of:

T H Knightall Limited

Rosehill House,
Tedgeness Road,
Hope Valley,
S32 2HX

Registered Company Number:               01655011

ICO Registration Number:                      00010921957

If you have any questions or feedback about the way your data is handled, please contact us at the above address and we would be happy to help.

  1. Where we collect your personal data:

We collect personal data about you in the following ways:

  1. Data we collect about you

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  1. How we use your personal data

We are only allowed to use personal data about you if we have a legal basis to do so, and we are required to tell you what that legal basis is.  We have set out in the table below: the personal data which we collect from you, how we use it, and the legal ground on which we rely when we use the personal data.

In some circumstances we can use your personal data if it is in our legitimate interest to do so, provided that we have told you what that legitimate interest is.  A legitimate interest is when we have a business or commercial reason to use your information which, when balanced against your rights, is justifiable.  If we are relying on our legitimate interests, we have set that out in the table below.

What we use your personal data for: What personal data we collect: Our legal grounds for processing: Our legitimate interests (if applicable)
To register you as a new or prospective customer. ·     Identity

·     Contact


·     Performance of a contract with you

·     Legitimate Interest

To develop and grow our business.
To process and deliver our services to you. ·     Identity

·     Contact

·     Transaction

·     Performance of a contract with you
To manage sales and financial transactions with us. ·     Identity

·     Contact

·     Transaction

·     Performance of a contract with you

·     Legal obligation


To manage our relationship with you, including notifying you about changes to our terms or privacy notices


·     Identity

·     Contact

·     Transaction


·     Performance of a contract with you

·     Necessary to comply with a legal obligation

·     Legitimate interests

To keep our records up to date
To enable you to partake in a marketing, competitions or to complete a survey ·     Identity

·     Contact

·     Transaction


·     Performance of a contract with you

·     Legitimate interests

·     Consent

To understand our customers to provide enhanced products and website service functionality.



To administer and protect our business and our website ·     Transaction

·     Technical

·     Usage

·     Legitimate interests Running our business, provision of administration and IT services, network security
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.


·     Identity

·     Contact

·     Marketing and communications

·     Usage

·     Profile

·     Legitimate interests To study how customers use our services, to develop them, to grow our business and to inform our marketing strategy
To use data analytics to improve our website, services, marketing, supporter and client relationships and experiences ·     Technical

·     Usage

·     Profile


·     Legitimate interests To define types of customers and contacts for our products, to keep our website updated and relevant, to develop our business and to inform our marketing strategy
  1. Who we share your personal data with

 In order to provide you with our products and services and meet our legal obligations, we only share your data with third parties, in the following circumstances:

We’ll never make your personal data available to anyone outside Squats Not Sweeties for them to use for their own marketing purposes without your prior consent.

  1. Third party links

Our website may include links to third party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you.  We do not control these third-party websites and are not responsible for their privacy statements.  When you leave our website, we encourage you to read the privacy notice or policy of every website you visit.

  1. Transferring your personal data outside the EEA

The EEA is the European Economic Area, which consists of the EU Members States, Iceland, Liechtenstein and Norway. If we transfer your personal data outside the EEA we have to tell you.

Limited personal information that we collect from you may be transferred to and processed in a destination outside of the EEA. In these circumstances, your personal information will only be transferred on one of the following bases:

Limited situations where your personal data may be transferred outside the EEA are as follows:

Purpose of Processing Nature of the Data 3rd Party Location  Appropriate and Suitable Safeguard
Analytics for Website  

·       Technical data

·       Usage data


Google Inc USA EU-US Privacy Shield
Marketing Email Service Provider



·       Identity data

·       Contact data


The Rocket Science Group LLC t/a  “MailChimp” USA EU-US Privacy Shield
eCommerce Platform ·       Identity data

·       Contact data

·       Transaction data

Automattic Inc t/a “WooCommerce” USA EU-US Privacy Shield
Payment Provider  

·       Identity data

·       Contact data

·       Transaction Data

·       Profile Data


PayPal (Europe) S.à r.l. & Cie, S.C.A. t/a “PayPal” Worldwide Binding Corporate Rules
Payment Provider ·       Identity data

·       Contact data

·       Transaction Data

·       Profile Data


Stripe Inc t/a “Stripe” USA EU-US Privacy Shield

To find out more about how your personal data is protected when it is transferred outside the EEA, please contact us using the details above. Before sharing any information with a third party, we will ensure that there is an appropriate data sharing agreement or data processing agreement in place requiring that the third party protects personal data according to GDPR.

  1. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator (including the ICO) of a breach where we are legally required to do so.

  1. How long do we keep your personal data?

 We will only retain your personal data for as long as is necessary to fulfil the purposes for which it is collected. When assessing what retention period is appropriate for your personal data, we take into consideration:

In most cases we will retain your data for a period of 6 years following your last transaction. After such time, we will securely delete or destroy your personal data.

  1. Marketing

We may use your personal data to tell you about relevant products and services.

We can only use your personal data to send you marketing messages if we have either your consent or a legitimate interest to do so.

You can ask us to stop sending you marketing messages at any time – you just need to contact us via our details set out above in section 1, or use the opt-out links on any marketing message sent to you.

Where you opt out of receiving marketing messages, this will not apply to personal data provided to us as a result of purchasing our services or any other transaction between you and us.

  1. Your rights

You have certain rights which are set out in the law relating to your personal data.  The most important rights are set out below.

Access to a copy of the information we hold about you

You can ask us for a copy of the personal data which we hold about you, by writing to us (in Section 1). This is known as a data subject access request.

You will not have to pay a fee to access your personal data, unless we believe that your request is clearly unfounded, repetitive or excessive.  In such circumstances we can charge a reasonable fee or refuse to comply with your request.

We will try to respond to all legitimate requests within one month.

Telling us if information we hold is incorrect

You have the right to question any information we hold about you that you think is wrong or incomplete.  Please contact the Data Protection Officer if you want to do this and we will take reasonable steps to check its accuracy and, if necessary, correct it.

Telling us if you want us to stop using your personal data

You have the right to:

There may be legal reasons why we need to keep or use your data, which we will tell you if you exercise one of the above rights.

Withdrawing consent

You can withdraw your consent to us using your personal data at any time.  Please contact the Data Protection Officer if you want to withdraw your consent. If you withdraw your consent, we may not be able to provide you with our services.

Request a transfer of data

You may ask us to transfer your personal data to a third party.  This right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

  1. Making a complaint

Please let us know if you are unhappy with how we have used your personal data by contacting us directly (details can be found in section 1).

You also have a right to complain to the Information Commissioner’s Office.  You can find their contact details at www.ico.org.uk.  We would be grateful for the chance to deal with your concerns before you approach the ICO so please do contact us in the first instance.

Community Latest


The Benefits of Swimming for SEND Children

Coming back to swimming after lockdown, I was reminded of just how much I love it, and how …

View More


5 Reasons To Go Early Morning Swimming

As a competitive swimmer, early morning training has been a staple of my lifestyle ever since I was …

View More


Swimming is Just Part of Who I Am

I’m Victoria, I’m 46 and despite large breaks from the pool through my life, I always return. Swimming …

View More


Join our newsletter

We promise we won’t flood your inbox!
Gate Lane,
Sutton Coldfield,
B73 5TX
T: 0121 355 8668
E: sales@swimcap.com
Social Media
© Copyright Swimcap 2024, all rights reserved.
Website design and development by Steve Perry Creative